Brand Manager – KP Snacks
Slough (hybrid/dynamic working)
Our Brand Manager will be responsible for the continuing development of the brand and delivering sales growth across the UK. It will report into the Marketing Manager.
The office location is Slough, with travel required to relevant manufacturing sites and agencies.
As our Brand Manager, some of you key responsibilities will include:
Help shape development and execution of annual growth plans via analysis of the market, consumer data & insight, and create excitement around the plans internally and externally through presentations & brand days
Lead, implement and monitor the assigned brand marketing plans to achieve sales and profit objectives, and work closely as part of a team to deliver results
Lead and work cross functionally to deliver key projects throughout the year (based on key marketing objective/brand plans) – ensuring all landed on time, on budget, and with excellence, and working closely with internal teams and our factories
Support the Marketing Manager with the development of creative and communication briefs in line with core priorities and support in the planning and execution of multichannel media campaigns and activations, and shopper marketing
Liaising with Creative, Media, Design & PR agencies to support the delivery of the ATL & BTL marketing plan
Input into and support the development and execution of NPD/Innovation programmes, including management for new core lines and formats, Limited Edition and Brand Partnerships
Manage brand performance including the internal P&L & external brand consumer metrics to generate insight led actions and recommendations
Brand budget management, ensuring plans and projects are delivered within budget
KP Snacks is proud to be part of the Intersnack Group. With an annual turnover of more than €3 billion, the Intersnack Group has grown and flourished to become a market leader in savoury snacks, present in over 30 countries across Europe, Australia, New Zealand and beyond, employing more than 14,000 employees and 44 factories globally (33 in Europe, 3 in Australia, 3 in New Zealand, 2 in India and 3 in Vietnam).
The multi-award-winning culture at KP Snacks is friendly, welcoming, supportive and collaborative. We encourage everyone to be the best they can be, working together to achieve great results.
We are also incredibly proud to have been named as one of the Top 25 Best Big Companies and one of the Top 10 Food & Drink Companies to work for in the UK (via Best Companies)
We wholeheartedly encourage individuals from diverse backgrounds to apply for this position. We are totally committed to creating a workplace where not one person feels they do not belong. Please just let us know if you need any modifications to the process if you have any special requirements.
Whichever method you are using to apply, please ensure that your application clearly demonstrates the relevant skills we are looking for, with clear evidence to support.
Package:
£competitive base salary
Car allowance
Bonus
Pension
Healthcare
Life assurance
Flexible working (2pm finish on Friday)
Lots more great, flexible benefits to support your mental, physical and financial wellbeing
#hp
Job requirements
The ideal candidate:
Creative, Strategic and Passionate about brands, creating more happy snacking moments for consumers
Proven FMCG brand management experience, with end to end marketing experience
P&L and Budget management experience
Demonstrable experience and capability with consumer brand data and analytics
Experience of product development and working with factories to deliver from concept to market
Effective communicator, able to work cross functionally, an ability to influence upwards, and experience of managing agencies
Demonstrates a growth mindset, with a track record of wanting to learn, develop and stretch oneself