It's an exciting time to join us at Lime! As we grow from Scandinavia's favourite CRM and 'customer journey platform' into a dominant player across the Northern Europe, we're ramping up our field marketing organization to take on the giants in the industry. This is your chance to help us expand our brand and business in the Dutch market. Are you ready to make a real impact and join our vibrant marketing team?

Our dedicated teams in the Netherlands are driven by a passion for our products, culture, and a truly dynamic work environment. We’re looking for someone with the ambition and skills to elevate our efforts and bring our message to life for our Dutch audiences. As our new Field Marketing Manager, you’ll work closely with the local sales and the wider marketing teams in other countries, shaping local campaigns to increase brand visibility and generate pipeline and sales for the Lime CRM and Lime Sportadmin products.

Your Role and Impact

You’ll be a key member of our marketing organisation, closely collaborating with our local Dutch teams and the field marketing team to drive own strategic and tactical marketing initiatives. You’re someone who likes a good challenge, enjoys being on the ground, communicating across multiple channels to promote our brand and products and making an impact. You are both strategic and operative, not afraid of rolling up your sleeves to get things done. Together with our group marketing in Sweden, you’ll implement central marketing campaigns in the Dutch market while also localizing them for the target audience.

You’ll manage and lead your own projects; like partnerships, campaigns, send-outs, fairs, events, and webinars. Your creativity and drive will help us engage new audiences, support sales, and grow our customer base. Tracking local performance metrics and setting action plans will also be key to ensuring our goals are met.

Responsibilities

• Develop strategy: shape and execute the local marketing strategy, overseeing budget and resources
• Drive brand awareness: boost our presence among target audience in Netherlands
• Lead demand generation: work with the local sales team to manage pipeline growth
• Expand partnerships: build networks and foster collaborative marketing activities and partners
• Localize central marketing initiatives: implement group-wipe marketing initiatives and campaigns for the Dutch market, localize website (with help of central experts)
• Measure success: monitor and analyse campaign performance, making improvements as needed

Your Background

A degree in Marketing, Communication, Business Administration, Sales, or a related field would be great, but we’re more interested in your skills and drive to make a difference.

You bring at least 3-5 years of experience in marketing, ideally within tech or SaaS companies. You’re known for your hands-on approach, entrepreneurial mindset, and your ability to work effectively with both sales and marketing teams.

With a keen eye for new ideas and a proactive attitude, you know how to create buzz around a brand. You’re a strategic thinker but also practical, and you’re not afraid to take action to bring ideas to life. Speed and adaptability come naturally to you, and you’re comfortable taking own decisions to move projects forward.

Skills and Requirements

Language: proficiency in Dutch and English (corporate language)

• Networker: comfortable with outreach and relationship-building
• Digital savvy: knowledge of social media, digital marketing, and events planning
• Project manager: skilled in organizing, budgeting, and tracking results
• Cross-functional success: proven ability to collaborate with sales and marketing teams, and other internal and external stakeholders
• Tech tools: experience with CRM, marketing automation, WordPress, Adobe and Office 365

Bonus Experience

• Digital marketing experience
• Agency Collaboration and PR
• Prior work in international settings or the tech/SaaS industry

Your Personality

• Entrepreneurial: visionary with hands-on skills, always ready with new ideas
• Creative and analytical: strategic in thinking, operational in execution
• Self-starter: taking initiative and don’t wait for permission
• Collaborative: a true team player who can network and generate opportunities  

Who will you be working with?

You will join a team of six Field Marketers placed in our other markets Sweden, Denmark, Norway, Finland, and Germany. The Field Marketers work closely with the central marketing team at our headquarters in Sweden with expertise in SEO, graphic design, copy writing, product marketing, web development and more. We work closely together on multiple parallel projects and love to bounce ideas between each other. On top of that, we share a passion for music, sporty lifestyle and just having fun together.

What will the recruitment process look like?

We would love if you could join our team as soon as possible, but we are also committed to finding the right match. During the process you will have the opportunity to meet other members of our team. The recruitment process is as follows;

• Initial short interview with HR - digital
• Deep interview with Head of Field Marketing - digital
• Case with Head of Field Marketing and Head of Marketing for Lime Sportadmin - digital
• Meet & greet with local Sales Manager - at our Dutch office
• Final interview with CEO & CMO - digital

At Lime, you find a listed company with 9 offices in 6 countries. Founded in 1990 we have been growing by approximately 20 % per year since 2000 – a pace we intend to keep. In 2020 we opened our first non-Nordic office in The Netherlands. Since then, we have entered Germany, and are continuously working on further expansion and acquisition strategies. But those are just facts and figures. The truly great thing about Lime is the people working here. We are a caring and high performing group of people who spread customer love. We go all in to create a world where every customer experience exceeds expectations, making customers’ lives easier through spot-on software and on-point expertise. Something that is still unique for a software company like Lime is that we own the entire product life cycle ourselves. We take care of software development, delivery, and support. We are responsible for keeping the chain intact and running smoothly. We call it #dontbreakthechain