RWE Clean Energy, LLC, Austin, Valhalla

Functional area: Communications 

Remuneration: Exempt

As Senior Content Manager, you will oversee developing and managing engaging content that aligns with the content strategy and SEO best practices for RWE’s businesses in the Americas. In your role, you will be responsible for creating, managing, and optimizing content campaigns for various communications initiatives. Strong writing skills and experience are a requirement for this position. The Senior Content Manager will collaborate with the digital media manager, graphic designers, and web developers to ensure consistent and persuasive messaging across different media channels, such as web, email, direct mail, video, blogs, and events. In your role, you will also manage a Content Associate. Proven foundational experience as a Senior Copywriter or a similar role is essential. Ideal candidate should also be comfortable authoring content that incorporates SEO- and data-driven insights. This writer is expected to adhere to brand standards and take initiative.

Responsibilities:

• Lead compelling content that is value-driven, engaging, accurate, and appropriate for various audiences in the form of emails, website content, paid ads, social media posts, emergency communications, presentations, articles, brochures, etc., for a range of communications channels rooted in SEO principles, segmentation application and the intent of retention/acquisition efforts
• Develop a deep understanding of business goals, offerings, and objectives, and effectively translate them into clear and engaging stakeholder-specific messages; creating content strategy tied to data and analytics and then the ability to evaluate content performance and make strategic adjustments based on that performance
• As a strong leader, cultivate strong collaborative relationships across the communications team, project managers, acquisition/retention teams, and other cross-functional teams/vendors; manage one direct report, a content associate
• Support the communications team in developing a comprehensive content calendar that spans internal and external communications
• Write, edit, and review content for clarity, consistency, brand and messaging accuracy, tone, overall cohesiveness, flow, grammar, and legal compliance
• Take an active role in strategic and creative brainstorming sessions, providing leadership and guidance to generate fresh ideas
• Assume responsibility for ensuring that the copy fulfills the creative vision devised by the project and other business stakeholders and that the requirements have been met
• Manage external agencies and vendors for content creation where necessary
• Ensure compliance with global brand strategy and corporate identity for RWE by maintaining consistency in all communication materials
• Support RWE in the Americas in developing video and photo case studies for key projects (residential and large-scale renewable energy projects) for use in collateral and on RWE‘s online channels
• Remain current on the latest technology, interactive tools, industry trends, content management, usability, and design methodologies
• Responsible for proofreading and reviewing all of the communication team’s written content

Qualifications: 

• Minimum 6 years of communications experience, with at least 3 years of leadership experience required 
• 5+ years of advertising/marketing copywriting experience, with at least 3 years of interactive experience preferred 
• Bachelor’s degree in English, Journalism, Advertising, Marketing or a related field
• Excellent copywriting, editing, proofreading, and grammar skills
• Experience writing creative content for emails, direct mail, websites, video, print campaigns, and events
• Team player and builder – lead by example
• Intellectual curiosity, self-motivation, resourcefulness, integrity, and an eagerness to take responsibility for the continuous improvement of processes and results
• Ability to meet deadlines with minimal supervision and to manage multiple projects
• Energy industry experience is preferred
• Expertise in sustainability programs/initiatives and a passion for sustainability and living a sustainable life preferred
• Broad understanding of how strategy translates into concept, brand, and the importance of consistency in voice.
• Strong interest in addressing and advocating for the end-user experience
• Strong verbal communication and presentation skills
• Strong project management and collaborative skills
• Mastery of MS Office programs
• Bilingual skillset a plus

Pay range: The annual base salary range for this position in New York is $119,400 - $179,200. The listed salary range represents our good faith estimate for this position and represents the range for new hire salaries across all U.S locations. Please note that the salary information is a general guideline only. RWE considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s education & work experience, training & certifications, and key skills as well as market and business considerations at the time of the offer.

Benefits offered: Medical, Dental, Vision, Life Insurance, Short-Term Disability, Long-Term Disability, 401(k) match, Flexible Spending Accounts, EAP, Education Assistance, Parental Leave, Paid time off, and Holidays. Eligible employees also participate in short-term incentives, in addition to salary.

RWE is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

For 125 years RWE has been the source of energy for millions of people across the globe. Now we’re making all that energy green. This decade alone we’re investing €50bn into renewables and will be carbon neutral by 2040 – ten years earlier than most other global targets. This is a chance to play a key role on our journey.

Join our renewables specialists, working across the clean energy spectrum to grow our operations to 50 GW by 2030 – with some of the world’s largest on and offshore wind farms and industry-leading hydrogen initiatives. We’re also considered innovators in solar development including floating photovoltaics and agri-photovoltaics. Or add your expertise to our supply and trading operations, brokering renewable electricity, green gas, commodities, and CO2 emission allowances from one of our advanced energy trading floors.

We look forward to meeting you! Apply today.  ad code 82477  

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