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we are hiring

Senior Director, Field & Partner Marketing

Multiple locations

Where?

Full time

About Us:

Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.

About the Role:

The role is responsible for defining the marketing strategy in alignment with the global and regional GTM strategy and building an integrated marketing plan that underpins the company’s revenue growth objectives.

As a member of the Americas team; you will be entrepreneurial in style with a hands-on approach; have a strong track-record of defining the marketing strategy and generating demand, both direct and through partners. You will have close alignment with the sales and partner organizations and be able to influence colleagues and key stakeholders to pursue the journey with you. You will have experience leading and building high impact field and partner marketing teams and making data driven decisions that contribute to pipeline and revenue goals.

You will have an excellent track record of effective engagement with partners, building mutually beneficial relationships and creating integrated plans that enable Sitecore to amplify campaigns to build mutual demand.

What You’ll Do:

  • Develop the Americas demand generation marketing strategy, including a multi- channel marketing plan encompassing field and partner programs, aligned to the regional GTM, with a strong focus on ABM, key verticals and personas
  • Deliver the pipeline required to meet the revenue and growth targets for the Americas in partnership with the Americas Sales Leadership Team and key business partners to ensure alignment, buy-in, and support
  • Align with the partner organization in line with the regional GTM and build a partner marketing strategy that provides mutual business value and enables leverage and scale in your overall regional marketing plan
  • Work in partnership with the Corporate Marketing, Product Marketing and Campaign teams to leverage and optimize centrally produced campaign materials to deliver demand generation programs
  • Forecast, measure, analyze and report on the impact of Americas marketing demand generation programs on an ongoing basis, to dynamically manage the business and ensure delivery of results against key KPIs
  • Manage the regional budget within the agreed parameters to deliver established outcomes for the business
  • Develop and lead your team so that align to the global marketing agenda, and have actionable individual development plans for personal growth

What You Need to Succeed:

  • Bachelor's degree in Business, Marketing, Communications or a related field. MBA in marketing or related business degree is ideal but not required
  • Prior Partner/Channel Marketing experience is essential
  • Experience creating and implementing proven successful, seeding, demand creation, lead nurturing and pipeline acceleration programs leveraging intent and ABM
  • Ten or more years of B2B digital/inbound marketing including web and content marketing.
  • Vertical and/or SaaS marketing experience
  • Senior leadership and people management experience, including the proven ability to develop marketers and work with diverse skill sets
  • An understanding of marketing automation, web content management, web analytics and business intelligence (reporting and analysis tools)
  • Proven record of supporting sales to meet or exceed pipeline and revenue targets and a team player with cross-functional project leadership skills
  • Excellent communicator with proven ability to clearly convey complex ideas to a variety of audiences
  • A highly motivated individual who thrives in a fast-paced growth environment and is readily adaptable to changing market and organizational requirements
  • A history of high competency in budget management

What Success Will Look Like:

  • Setting and executing against a GTM strategy that delivers quality pipeline and achieves the marketing contribution to the overall Americas pipeline
  • Sitecore partners will be highly effective in their execution; working collaboratively on sales play aligned to account acquisition, driving pipeline velocity, as well as driving adoption and active use of the latest Sitecore capabilities in their installed bases
  • An effective and respected member of the Americas leadership team with excellent relationships with your sales leadership, partner managers and sales development partners
  • Your team is successful; they are executing with impact; feel satisfaction and pride in the team’s shared achievements; have clear personal growth plans
  • Excellent communication with all internal stakeholders who are well informed and can input in a timely and consistent manner on plans, activities, forecasted performance, actual results and return on investment

Why you should click ‘Apply’:

  • You matter, Marketing is key to our success! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel. It’s never been a better time to join Sitecore as we look to grow by 30% YoY. Growth for us means growth for you and your career.
  • Great team and company culture! You can find out more about our company culture, a typical day in the Marketing team and our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.

After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.

How We Hire:

At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to build high-impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.

 

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