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Marketing Executive - German

Berlin, DE
Full time
Who we are

Ever booked hotel accommodation on Booking.com, Expedia or TripAdvisor? Chances are, you’ve used SiteMinder.

Awarded in 2021 as One of the Best Places to Work by Hotel Tech Report.

Head Office in Sydney (Australia), with offices in Barcelona (Spain), London (UK), Berlin (Germany), Galway (Ireland), Dallas (USA), Austin (USA), Manila (Philippines), and Bangkok (Thailand).

We are the world’s leading guest acquisition platform for hotels, supporting 36,000+ hotels in 160 countries to generate more than 87 million reservations on our platform each year

We're a publicly traded company, with a value of over 1 billion dollars. As part of this package, you will receive share options.

Are you ready to join us and be part of something incredible?

About the role

We are looking for a German speaking Marketing Expert to join out team. Your focus will be in creating and delivering local marketing initiatives to raise our brand profile and demand generation within the assigned region. You will play a critical role in the delivery of the regional marketing plans to drive pipeline and improve sales conversion.

As a key member of the SiteMinder marketing team, you will be responsible for planning, organising and executing field marketing and demand generation activities for the DACH region. You will own the seminar and prospect events, roadshows and webinars calendar, manage 3rd party advertising promotions, industry associations programmes, and ensure local relevance in order to drive new business and growth.

You will work closely with the DACH Sales (Regional Sales Managers, Sales Directors, Sales Executives) and Sales enablement team to better align Sales and Marketing working relationships and collaboration. 

You will work and tap into the global marketing team (Sydney based), channel specialists such as campaign marketing, paid media (SEM/Paid Social) and content and customer marketing to deliver your integrated plan in the region, and ensure that feedback is well documented and received. 

The ideal candidate must be proactive, detail-oriented, have the ability to work independently and collaboratively, with strong communication skills.

The job is all about:

  • Create awareness of the brand you're marketing, either SiteMinder or Little Hotelier
  • Communicate with target audiences (ICP/TAM) through integrated campaigns
  • Create and deliver the regional marketing plan, advertising, direct marketing and campaigns to generate pipeline MoM
  • Source advertising and PR opportunities (with the support of the PR team)
  • Own a repository of case studies, testimonials, and advocates to push our messaging to market through endorsement and WoM
  • Work closely with in-house or external creative agencies to design marketing materials such as brochures, presentations and advertisements that feeds the sales funnel
  • Write and proofread marketing copy for both online and print campaigns in your local language
  • Give guidance to the content team to which content works in your region and will need translation and localisation
  • Provide guidance to run paid ads, paid socials in your territories
  • Report and review all campaigns and track their success
  • Organise and attend events such as conferences, seminars, tradeshows, roadshows, speaking opportunities
  • Source and secure sponsorships with local associations
  • Develop relationships with key stakeholders, both internal and external, product, customer success team etc
  • Work closely with the local sales team, including executing outbound sales initiatives

  • Successful candidates will have:

  • German as your mother tongue and good command of English, both spoken and written
  • Some experience with campaign (particularly email) and event management
  • Exceptional verbal and written communication skills with proven experience writing copy for multiple mediums such as email, event/webinar promotions, digital advertising
  • A savvy but still learning marketer who can hit the ground running and make an impact on our targets in the region
  • Experience with Marketing Automation (Marketo preferably) and CRM highly desirable (Salesforce preferably)
  • Experience with reporting tools such as Google Analytics, Salesforce and QuickSight highly desirable

  • This role will report into the Marketing Director - Field (based in London).

    How to apply
    Does this job sound like you? If yes, then submit your application through our careers page or job board. 

    We encourage people from underrepresented groups to apply

    Why join SiteMinder? 
    At SiteMinder, you’ll do the best work of your career. We’re the trailblazers of our industry and our enemy is closed thinking, so you’ll have the chance to be creative and question the status quo. Every day, you’ll have new problems to solve - and meet new people to learn from. We continue to grow rapidly and we’re committed to supporting the learning you need as you grow with us.

    What do we look for?
    SiteMinder employees are passionate, candid, decisive, accountable, collaborative, communicative and fun. We strive to live up to our five values and we want to work with people who will do the same.
    Want to join us on our mission to make a world of difference to 60,000 hotels by 2022?