Job Description
We are looking for a Go To Market Senior Analyst to join our Strategic Operations team and drive data-driven decisions across our Go To Market functions.
In this role, you will be the right arm to our Chief Growth Officer and their leadership team and sit right at the forefront of the Revenue . You will combine our rich data ecosystem to improve Go To Market performance through data insights and be the voice of truth supporting our Growth strategy.
We are not just looking for an analyst but someone who can act as a champion for data-driven decisions & experimentation, challenge their stakeholders and be a great sparring partner & team player. Sounds like you? Come and have a chat!
About SiteMinder
SiteMinder is the world’s leading hotel commerce platform, a global travel tech player that revolutionised hotel distribution.
After humble beginnings in a rented apartment in the Sydney suburbs in 2006, we have grown into a global tech company, with over a 1000 staff on 6 continents and over 100 million reservations processed through our systems every year.
Today, over 38,000 hoteliers around the globe trust SiteMinder to grow their hotel business using our software.
In 2022, SiteMinder was ranked #1 at the Hotel Tech People’s choice awards by over 11,000 hoteliers across 120 countries, a testament to the hard work, creativity and ingenuity of our people and the quality of our products.
What you will do...
Drive Go To Market alignment : work with leadership to bring GTM functions closer together (Sales, Marketing, Onboarding). Leverage data & analytics, experimentation and GTM tech stack to streamline our inbound and outbound selling funnels and remove leakage & silos.Support Digital marketing strategy: Leverage your data chops to help SiteMinder understand the effectiveness of its marketing strategy and optimise ROI on spend (forecasting, attribution modelling, etc.) Drive Marketing automation: Actively contribute to the build & expansion of our ever-evolving Customer data platform and work with Marketing Ops to connect the CDP to the right channels to drive automated journeys & nurtures.Drive Digital acquisition: Iteratively refine the digital sign up experience for SiteMinder prospects, through Product & Web analytics and Funnel Experimentation.Collaborate with the marketing team to design, track, and optimise high-profile SiteMinder campaigns across various channels. Be a champion for accuracy & objectivity in our performance tracking, drive return on investment (ROI) and data-driven improvements. Harness the power of our cloud data warehouse and leverage your analytical expertise to assist Marketing leaders in unravelling complex queries related to Go To Market performance. Your role will require ingenuity in utilising and interpreting data, translating insights into actionable outcomes and strategic plans.Develop customer segmentation models based on customer & prospect firmographics, product-usage, and transactional data and work with the marketing team to implement personalised marketing strategies that resonate with specific customer segments.Partner with our Marketing function and BI teams to build, improve, automate and maintain dashboards and reports that track the performance of our marketing strategy. Suggest and run experiments that will move the metrics that matter : we want you to be the missing link between our Marketing teams & the rest of the organisation (Sales, Strategy, Customer teams) and be critical in answering questions that will drive business growthSupport leadership on key meetings (Business Reviews, Regional deep dives, Marketing deep dives, etc.)Be a champion for data-driven decision making, analytics Own & maintain your projects, data models, dashboards, and use tools like Confluence, Google Drive, etc. proficiently to document and share your work for posterity in a fast-paced environment. To be succesful in this role...
You will be a great fit for this role if you get excited about tough problems, are analytically minded, like working in a fast paced technology environment and enjoy both getting to the right answer and bringing it to life through execution.
Professional Experience & Profile
Bachelor's degree in Marketing, Business, Statistics, or a related field. A Master's degree is a plus.5+ years proven experience as a Marketing Analyst or in a similar analytical role, preferably in the software industry or B2B environment. You have worked closely with marketing teams and have experience with marketing datasets, campaign optimisation & analytics, optimising funnels, and running experiments to increased lead generation and conversion.You are a self starter with high energy and a proven ability to roll up your sleeves to get things done.You have excellent communication skills and the ability to translate complicated technical analysis into compelling narratives that can be used to influence senior leaders. You have a keen eye for detail, a critical mind, and the ability to prioritise tasks and manage multiple projects simultaneously.You enjoy analysing business drivers and levers, getting deep into the data, using first principles thinking, and consistently delivering great results.You are a team player with a humble attitude and have experience working cross-functionally. Knowledge of the hotel tech industry or hospitality sector is advantageous but not essential.
Analysis & Technical skills
You have experience extracting, manipulating and interpreting data using SQL (Snowflake experience preferred, but any will do).You have experience with Excel and/or Google sheets and are confident analysing data + building models in excel using excel functions (lookups, pivots, formatting, manipulation and transformation, visualisation).You have worked with Google analytics and are willing to get more proficient in the new Google Analytics 4 platform.You have experience with Customer Engagement & Marketing automation software like Hubspot, Marketo, Intercom or Salesforce Marketing cloud.You are handy with data visualisation tools like Tableau or Looker and have a willingness to get better. Bonus: You have experience with ETL or Reverse ETL tools like Fivetran, Hightouch, Census.Bonus: You have experience with advanced analytical tools like R, Python.About the Team...
The Strategic Operations team applies a broad lens (people, data, technology, and process) to solve problems and create lasting impact for SiteMinder. We combine quantitative analysis with qualitative thinking to frame problems, and develop and execute solutions with a focus on whatever will move the needle most for the business. You’ll be joining a growing team distributed across Sydney and Bangkok. We have big plans to continue growing our team - and we would love for you to be a part of it.In Sydney: Our team has grown to 14 people, based out of our beautiful office in the Rocks.In Bangkok: Our team in Asia is growing! We have one team member on the ground (spoiler alert: more coming), working out of our fun office near Asoke station, where over 50 other SiteMinder employees also come to play.If you don’t fancy coming in every day, we’ve got you covered: SiteMinder has a flexible working policy - meet your colleagues in the office two to three days a week and do the rest from home!Our Perks & Benefits…
- Equity packages for you to be a part of the SiteMinder journey
- Hybrid working model (in-office & from home) / Fully remote
- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team events, and celebrations
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement
Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.
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